80/20 Sales and Marketing. The Definitive Guide to Working by Perry Marshall PDF

By Perry Marshall

ISBN-10: 1613082363

ISBN-13: 9781613082362

Guided by way of famed advisor and best-selling writer Perry Marshall, revenues and advertising and marketing execs keep eighty percentage in their time and cash through zeroing in at the correct 20 percentage in their industry — then observe 80/202 and 80/203 to realize 10X, even 100X the luck. With a robust 80/20 software program device (online, incorporated with the book), and sellers discover the right way to scale back time-wasters; market it to hyper-responsive dealers and keep away from tire-kickers; achieve coveted positions on se's; differentiate themselves from opponents and achieve esteem of their market. With the integrated instruments they’ll see precisely how much cash they’re leaving at the desk, and the way to place it again of their wallet. will establish untapped markets, high-profit possibilities and incremental advancements, gaining time and bigger revenue power. Supported via on-line instruments from Marshall, together with The 80/20 strength Curve, a device that is helping you notice invisible cash, and a...

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Extra resources for 80/20 Sales and Marketing. The Definitive Guide to Working Less and Making More

Sample text

A teenager running loose on the Las Vegas strip quickly figures out he needs some street smarts, so he found himself a mentor. Rob was a seasoned gambler who took John under his wing in exchange for a split of the proceeds. “Son, the first lesson about gambling is, you have to play games you can win. You need to play people who are not as good at poker as you are. Those people are called marks. ” Rob took John to a cabaret. They walked in the door and sat down. Hard rock was pounding at 110 decibels, women were snaking around dance poles, and everyone in the club was greedily absorbed in alcohol and entertainment.

2. Before you try to sell anything, you must know how much you’re willing to pay to get a new customer. 3. A prospect who “finds” you first is more likely to buy from you than if you find him. 4. You will dramatically enhance your credibility as a salesperson by authoring, speaking, and publishing quality information. 5. Generate leads with information about solving problems, not information about the product itself. 6. You can attain the best negotiating position with customers only when your marketing generates “deal flow” that exceeds your capacity.

It separates the 80 percent from the 20 percent. 50 people in the club; 10 heard the shotgun sound, forty didn’t. Fastest way to separate the amateurs from the pros. Before you bet your precious time or money on any sales, marketing, or business endeavor, you need to rack the shotgun. Rob racked the shotgun to disqualify the street-smart few—the ones who KNEW what that sound meant—and to qualify the many. But if he’d been looking for candidates for a skeet-shooting retreat in Montana, the guys whose heads whipped around would be qualified.

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80/20 Sales and Marketing. The Definitive Guide to Working Less and Making More by Perry Marshall


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