Download e-book for kindle: Advertising and Satirical Culture in the Romantic Period by John Strachan

By John Strachan

ISBN-10: 0511394586

ISBN-13: 9780511394584

ISBN-10: 0521882141

ISBN-13: 9780521882149

Ads, which constructed within the past due eighteenth century as an more and more refined and common type of model advertising and marketing, would appear a separate international from that of the 'literature' of its time. but satirists and parodists have been motivated by way of and spoke back to advertisements, whereas copywriters borrowed from the broader literary tradition, particularly via poetical ads and comedian imitation. This 2007 learn to can pay sustained realization to the cultural resonance and literary impacts of advertisements within the overdue eighteenth and early 19th centuries. John Strachan addresses the various ways that literary figures together with George Crabbe, Lord Byron and Charles Dickens spoke back to the industrial tradition round them. With its many desirable examples of latest ads learn opposed to literary texts, this learn combines an exciting method of the literary tradition of the day with an exam of the cultural influence of its advertisement language.

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11 Advertising vans continued to be a feature of the London streets well into the Victorian period. In an 1846 leader devoted to an attack on a parliamentary bill to abolish ambulant advertising, The Economist defended the tradesman’s right to parade puffery through the streets: ‘The vans, it is clear, would not be employed if they were not beneficial. Dealers in coats, and hats, and tea find them one of the cheapest and most effective means of making known whereabouts they live and what they have to sell.

Throughout the late Georgian period, advertisers not infrequently produced books and pamphlets that saluted their wares, either implicitly or – more commonly – 48 Advertising and Satirical Culture explicitly. The pamphlets often tend to contain fairly straightforward puffery: for instance, one J. Jekyll, patentee of a vapour bath (for which he charged twelve guineas), barks his product in ‘Important Facts, proving the great Utility and the very great Superiority of Captain Jekyll’s Patent Portable Vapour Bath’ (1832),83 and Mr White, the man-midwife and proprietor of the Restorative Salo Pills,84 advertises both his pills and his ‘Address to the Community, respecting Concealed Pregnancy’ (the ‘Address’ encouraged the community to purchase the Salo Pills, of course; White employs a cross-marketing technique that underpins many advertising publications of the period).

56 From Jones’s matches (the ‘Patent Prometheans’) to Viner’s alarm clocks (the ‘Patent Warning Watches’) a wide range of brand names emphasised a product’s patent status. An advertisement for Millard’s Imperial Twine Cloth published in 1814 demonstrates the utility of the patent: By His Majesty’s Royal Letters Patent. – Millard’s Imperial Twine Cloth (for regulating the perspiration, and prevention of taking cold). This article, so desirable for its economy, and its conduciveness to health, is manufactured on a mathematical principle (ayant toute l’ agre´able de la toile du lin), and is suitable to every climate and season.

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Advertising and Satirical Culture in the Romantic Period by John Strachan


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