Read e-book online American independent cinema PDF

By Geoff King; Dawson Books

ISBN-10: 1850439370

ISBN-13: 9781850439370

ISBN-10: 1850439389

ISBN-13: 9781850439387

ISBN-10: 6000008201

ISBN-13: 9786000008208

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An opening of this kind is another crucial source of reviews and further building of profile and the word-of-mouth recommendation or ‘buzz’ that remains the most important factor in the success of all commercial films, whether those of the independent sector or the Hollywood mainstream. New York openings are especially favoured, providing access to key critics from nationally circulated publications such as the New York Times and Time magazine. Release is then widened, gradually. In some cases, the second tier is a larger number of theatres in the initial market/s.

68 The following year, Berney played a central part in the substantially larger box-office triumph of another feature that was turned down by almost all the indie distributors, the more conventional comedy My Big Fat Greek Wedding (2002). It was eventually picked up by the newly created IFC Films, headed by Berney, in a deal in which the financiers paid for prints and advertising, and went on to take an extraordinary $241 million in the USA alone, overtaking The Blair Witch Project as the most successful indie feature in history (the total including overseas box-office and video/DVD is put at some $600 million).

The preceding year witnessed a big move into the independent sector by the Hollywood studios with the takeover of New Line and Miramax by Time-Warner and Disney, respectively. The implications of that development will be considered below. First, however, a closer look is needed at some of the distinctive marketing and distribution strategies that have characterized the indie scene. Marketing and Distribution Strategies Since the mid 1970s, Hollywood has moved increasingly towards a marketing and distribution strategy based on very wide releases of films accompanied by heavy television advertising.

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American independent cinema by Geoff King; Dawson Books


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